A Qatari point
of view.
WAAD is a Qatar-based fashion house creating expressive, easy-to-wear luxury for modern Muslim women since 2010.
Designed for women, not categories.
WAAD began with a passion for distinctive abayas that feel effortless to wear. The house designs across ages, shapes and backgrounds, combining elegant proportions with customer customisation so each piece feels personal.
Our approach is rooted in Qatar and open to the world: modest fashion with clarity, movement and a recognisable creative signature.
Recognised at home.
Seen internationally.
WAAD’s work has been recognised across Qatar and featured internationally. The house represented Qatari fashion in Moscow, presenting at the Multimedia Art Museum and TSUM during the Qatar–Russia Year of Culture.
The same creative practice extends into events and interiors, where the WAAD team has developed distinctive concepts for leading destinations in Qatar.